Our Values, Purpose, Mission
Our Vision
Our three-year business and development plan is aligned with the wider Citizens Advice Living Strategy
Our three-year horizons are articulations of our strategic direction and will be supported by:
Our purpose
We exist to shape a society where people face far fewer problems. Our national charity and network of local charities are united by this common purpose.
We’re driven by our ambition to make things better for people, individually and collectively.
We’re driven by the power of good advice, to help people solve their problems, and we’re driven to change the underlying causes of problems, through our work with governments and other organisations.
Our missions
Our 3 service-wide missions are:
1. Provide advice fit for the future – we’ll be there for people when they need us in the ways that help make the biggest impact
2. Close the gap – we’ll end the disparities in access and experience for marginalised people
3. Take early action – we’ll prevent more people reaching crisis by addressing problems earlier
Who we support
Our information and advice is available to everyone – whoever they are, whatever their problem.
Structural inequalities lead to certain people facing disadvantages, making them more likely to need our help, and we prioritise their needs.